Why You Stop Smelling Your Own Perfume

You spray your fragrance in the morning, love it for an hour and then suddenly think it has disappeared. Before reaching for another five sprays, consider another possibility: your nose may have adapted to it.

What is scent adaptation? Our sensory system constantly filters information. When a smell remains around us, we can become less conscious of it. This helps explain why you may stop noticing your own perfume while someone else can still smell it.

Why overspraying happensIf you judge performance only by what you personally smell every minute, you can accidentally keep increasing your application. The result may be much stronger to everyone around you than it feels to you.

How to test more accuratelyWear the fragrance normally. Avoid repeatedly smelling the exact application point. After several hours, ask someone you trust whether they can detect it at conversational distance. You can also notice whether fragrance remains on clothing later in the day.

Rotate your fragrancesUsing different scent profiles can keep your fragrance wardrobe interesting. Move between the fresh style of INFINITY, the sweetness of OBSESSION, the floral character of ROSE and the depth of SHADOW OUD instead of wearing one scent identically every day.

AORA’s 22-fragrance range is built to make that rotation easy.

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Explore the AORA collection and build a fragrance wardrobe for different moods, seasons and occasions.